Social Media Marketing
We’re talking about new opportunities to generate revenue and relationships with audiences.
Social Media Marketing can massively affect the relationship, branding, sales and promotion of any person and any item that’s out there. Social marketing has now become main stream. Social marketing is certainly an area that businesses will need to investigate as part of their overall marketing strategy.
Social media is online venues for interaction, collaboration and feedback. Social media marketing is the use of those outlets for communication, often times one to one, connecting people to people, and people to content. It is the evolved version of offline marketing, sometimes referred to as traditional marketing.
Regard less offline marketing still has a place and purpose today, as a component that’s integrated with social media marketing efforts. Online drives eyeballs and bodies from one place to another. What we have now is Tran’s media, brand, or story narratives that exist across multiple channels, which consumers are capable and willing to engage in. Online social enabling and newer technologies provide numerous channels for delivering a marketing message, along with direct access to consumers and niche markets, and other technologies deliver a message immediately, extend its reach around the world, contact large consolidated group rather than a fragmented one, target individuals with personal advertising and modify communications in real time. This also allows you to track your online advertising and evaluate the impact. Now you have the opportunity to take those media buys directly to the consumer’s mind, home, cell phone and internet. It blows behavioral marketing and so called tactics out of the water. Social media marketing gives brands, companies and services a voice online, solidify existing customer’s relationships and reach out to potential new ones, you can groom a younger audience that eventually may use your products or services.
A brand lives in a person’s heart, not so much in their head. When people are emotionally engaged, they’re motivated to do things. Once there is a brand loyal audience, it will do a lot of marketing for the company.
Social media marketing helps to move potential customers through the purchase funnel, from awareness to consideration to conversion, to the final point being when they actually buy a product or service. Online marketing allows for competition with similar companies, big and small. It maximizes a company’s rankings on search engines. The more online mentions of a business the better the search engine placement. With Google now indexing social content, companies that don’t generate any likely will rank lower, than those that do. To put in the work and have a relationship with your online audience, you’re going to elicit a positive reaction to your bottom line, results in sales for your company. Some types of social media marketing allow a business to measure results, by tracking website traffic. A potential downside to online marketing is the time that it takes to do it as well, that means keeping the audience engaged and interested. A business ought to post several times a day and at the very least once a week, if you want to do it right. Other wise you’re wasting your time. You can’t post once a month an expect the world out of your campaign. Another way to do it is hire an online outside firm to market via social media. It’s a long term commitment. Success doesn’t happen over night.
Till next time Tom
